Urban Tree decided to take that brave step in building a sense of consciousness, in association with Ridley Run'18. Turtles are said to travel more than thousands of miles to lay eggs in the shores and all we ask for is just a run for a few kilometers to save their lives. We wanted to save those Olive Ridleys from the death trap. Palavakkam Beach on Feb 4, 2018(Sunday) witnessed a massive crowd where hundreds of men, women, kids and even pets took part in the Run.